Sao Paulo-SP
Responsibilities:
Responsibilities:
- To provide support for the offices to implement consistency of corporate branding, messaging and campaign position across the regions for all marketing activities;
- Assist with advertising including ad hoc advertising opportunities in designated territories in line with corporate branding;
- Maintain consistency in branding whilst refreshing adverts regularly in line with emerging stories / press releases / market trends.
- Assist with the print of new and/or updated collateral, as appropriate; - Co-ordinate the localisation and production of local collateral, including electronic (PDFs, HTML etc.,) printed and CD formats;
- Update and maintain the Sales team's first meeting pack
- Manage the local customer management relationship (CRM) databases to ensure they remain complete and accurate at all times;
- Perform regular general database maintenance tasks;
- Assist with imports and exports of data;
- Run management reports from CRM system as required;
- Assist with other regional CRM systems where required;
- Manage list rental licences and the associated data within the CRM system;
- Manage the implementation of Corporate and local direct mail campaigns, adapted to local market conditions where applicable;
- Assist with pulling relevant data from CRM system as needed;
- Maintain effectiveness reports;
- Provide web support for local websites, consistent to Corporate brand;
- Provide material, input and feedback for web content;
- Provide feedback as to effectiveness of internet resources;
- Maintain website effectiveness reports;
- Maintain the required facts and statistics for reporting, planning and feedback to corporate and local sales and marketing teams;
- To deliver high quality marketing services to the territory, to support the achievement of target revenue and key business performance indicators;
- To help achieve within budget, the Corporate and Local Marketing plan objectives and undertake a quarterly, cost benefit review;
- To monitor the work of the local marketing agencies as requested and ensure that goals are being achieved to the agreed quality standards within the agreed budgets;
- To establish and maintain productive working relationship with Country/Sales Managers and Marketing Coordinators in the branch offices acting as a point of contact for the sharing of good practice;
- To undertake any self-development or training, appropriate to the post and within the capability of the post-holder.
- Bachelors degree;
- Fluency in english;
- Experience in marketing;
- Experience of web and analytical tools;
- Experience managing vendor relationships (printers, design agencies etc);
- Experience implementing and successfully completing projects;
- Database technology knowledge;
- Knowledge of marketing methods (advertising, direct marketing, events, telemarketing, collateral production).
