sexta-feira, 22 de julho de 2011



Job Function:

  • Responsible for overall communication regarding product and brand positioning for consumers and trade.
  • Responsible for Consumer Advertising (trade and consumer), Public Relations and Internet, point of sale materials (creative and distribution), co-op actions with retailers for the communication section aligned with local and Global strategy
  • Develop strong working relationships and management with the various agencies and vendor partners.
  • Develop marketing plan options with appropriate Brazil team members to drive brand growth
  • Proactively drive partnership with sales team to develop programs to drive growth
  • Develop and execute strategies aligned with the trade and education marketing managers in order to optimize efforts
  • Manage marketing budget appropriately providing accurate monthly estimates
Other important responsibilities related to consumer initiatives:
  • Develop and execute consumer media plans
  • Develop and execute trade media plans negotiating with trade magazines and websites
  • Execution of advertising and PR initiatives geared towards the end user
  • Research such as advertising tracking, concepts test, U&A, brand awareness
  • Point of sales materials development, distribution and usage tracking
  • Monitor and execute co-op activities geared towards consumers
  • Monitor the correct usage/positioning of the brand at consumer level
  • Leverage Global initiatives as appropriate
  • Implement pool of spoke people (opinion makers) for PR and other related matters
  • Usage of internet and on line communication
  • Prepare newsletters for customers
  • Support sales team with co-op actions with retailers that are aimed to final consumer
  • Experience with marketing strategies, positioning, PR and media buying are a must.
  • The incumbent must have proven marketing background.
  • The position requires a college degree.
  • Must possess excellent interpersonal skills and must be capable of functioning in an unstructured, flexible environment and be willing to participate in a variety of roles to achieve the sales/marketing goals of the organization.
  • English skills are needed for the position and Spanish is desirable.
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