COMMUNICATION LEADER

Campinas-SP

Job Function:

• Responsible for overall communication regarding product and brand positioning for consumers and trade.
• Responsible for Consumer Advertising (trade and consumer), Public Relations and Internet, point of sale materials (creative and distribution), co-op actions with retailers for the communication section aligned with local and Global strategy
• Develop strong working relationships and management with the various agencies and vendor partners.
• Develop marketing plan options with appropriate Brazil team members to drive brand growth
• Proactively drive partnership with sales team to develop programs to drive growth
• Develop and execute strategies aligned with the trade and education marketing managers in order to optimize efforts
• Manage marketing budget appropriately providing accurate monthly estimates

Other important responsibilities related to consumer initiatives:

• Develop and execute consumer media plans
• Develop and execute trade media plans negotiating with trade magazines and websites
• Execution of advertising and PR initiatives geared towards the end user
• Research such as advertising tracking, concepts test, U&A, brand awareness
• Point of sales materials development, distribution and usage tracking
• Monitor and execute co-op activities geared towards consumers
• Monitor the correct usage/positioning of the brand at consumer level
• Leverage Global initiatives as appropriate
• Implement pool of spoke people (opinion makers) for PR and other related matters
• Usage of internet and on line communication
• Prepare newsletters for customers
• Support sales team with co-op actions with retailers that are aimed to final consumer

Requires:

• Experience with marketing strategies, positioning, PR and media buying are a must.
• The incumbent must have proven marketing background.
• The position requires a college degree.
• Must possess excellent interpersonal skills and must be capable of functioning in an unstructured, flexible environment and be willing to participate in a variety of roles to achieve the sales/marketing goals of the organization.
• English skills are needed for the position and Spanish is desirable.

Send your resumé to beatriz.ballesteros@ontime.srv.br