Sao Paulo-SP
Company: Microsoft
The Consumer & Online Marketing Organization (COMO) drives consumer passion, as well as increased awareness, usage, loyalty, downloads and sales of Microsoft’s consumer products (Windows, Windows Live, Windows Phone, IE, Bing and MSN). The Marcom team drives strategic development, management and integration of marketing campaigns, engage external agencies, work with internal business stakeholders, CMG, and broader Integrated Marketing Communications teams in the development, execution and media planning of marketing campaigns.
The Integrated Marketing Communication (IMC) Manager understands core Marcom strategies and aligns execution of corporate driven campaigns, audience and lifecycle campaigns, and audience programs . This role develops a subsidiary specific Marcom plan that aligns and incorporates corporate strategies. The role will manage and execute advertising, demand generation and relationship marketing programs with approved global and local agency mix across a full spectrum of channels including digital, social, SEM, and other media. The role will collaborate with BG Leads to understand campaign objectives and business goals, and work closely with the CMG and Consumer Marcom Director/Lead to ensure campaign/program timing is in line with all Marcom vehicles.
Contribute to attainment of C&O Marketing Scorecard by:
- Drive Marketing audience/product campaign Strategy, Execution and Impact;
- Manage local brand communications and ensure the brand communications align with Corporate/Global brand strategy and brand voice.
- Act as an expert in one or more digital marcom execution (ad tracking, localization, marketing/advertising creative development, CRM, owned media processes, paid media processes, social media, etc..)
- Drive operational excellence - execution, efficacy and efficiency through on time/on budget campaign delivery
- Conduct campaign measurement, reporting and analysis, and drive campaign optimization
This role is comparable to the BMO/CMG IMC Manager, however uniquely and specifically focused on consumer marcom
Microsoft aims to take profitable market share across all its services and develop synergies between them. This will require ever deeper insight into what drives and motivates the consumer and world class levels of product marketing and PR. With increasing competition, the ability to reignite consumer passion and drive a fundamental and consistent set of brand values through Windows 7 compete, Windows Phone 7 launch, Bing, MSN, and Windows Live is critical.
Results
This role contributes to strategy and implements detailed tactics, all with a high level of impact on customer experiences.
Implementing Quality in communication and target group messaging by localizing the global campaign strategies into relevant market approach.
Developing a relevant communication-mix-scenario for global advertising campaigns in the subsidiary, incorporating digital at all relevant touch points.
Budget accuracy in campaign planning: media-mix versus effective target messaging.
Program specific KPIs (awareness, leads generation, demand generation, CSAT)
Agency relationship health indicatiors
Position scope
This person is involved in executing end to end campaigns and helps facilitate the overall level of integration with the Redmond BG and other subsidiaries.
- Responsible for effectively and accurately adhering to the global strategies, while optimizing for local execution and impact.
- Integrating with local communications groups: CMG, PR, E&D, CPE, to secure consistent messaging all over the subsidiary channels.
- Consultant to local advertising projects
- Positioning as advertising specialist in the sub marketing organization.
Decision making
This role needs to understand global strategies and campaign direction, but identify where local modifications or work-around are needed. This person should voice these needs to the appropriate stakeholders within the sanctioned processes and localize and share work in a timely fashion with the WW community of marcom leads who depend on this work to maximize integration across all efforts.
Strategy and Development
- This position is responsible for execution, deployment and stewardship of all consumer advertising and marketing efforts in market, including digital.
- This position is responsible for budget accuracy on all the global advertising campaigns in the local market.
- Responsibility for brand consistency at Microsoft subsidiary. Being the expert on how to use the consumer brands and be a consultant for internal departments for living in the brand.
Fiscal Responsibilities
Responsible for managing an effective and efficient campaign budget
Education
- Bachelor’s Degree (B.S./B.A.) or MBA
- Field of Study: Marketing
Knowledge, Skills, and Abilities
- Business Competencies
- Creative, dynamic and forward thinking individual who has a passion for integrated marcom
- Great communication and collaboration skills
- Strong creative sensibility
- Strong analytical capabilities
- 1-3 years of solid marketing communications experience,
- Team Player - must focus on winning as a team rather than individually
- Individual contributor able to work effectively across different teams
Leadership Competencies
- Create Business Value focuses on achieving the greatest return on resources invested.
- Building Organization Capability creates organizations that are both agile and sustainable.
- Impact and Influence gains support from others to achieve the desired business outcomes, especially in situations where there is no clear "ownership" of the issues under discussion.
- Cross-Boundary Collaboration effectively working with individuals and organizations outside of one's immediate work area or span of control.
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