Company: Microsoft
The workgroup consists of a Subsidiary Business Group Lead (BG) and possibly one or more Subsidiary Product Manager(s), Subsidiary Audience Marketing Manager(s), and Subsidiary Initiative Manager(s). The focus of the workgroup is to manage and drive the end-to-end business associated with the performance of the Business Group’s products, technologies, audiences, and initiatives. The workgroup is accountable for driving growth, revenue and scorecard (SC) targets within the Business Marketing Organization (BMO) and with the segments for each of the Business Group’s products, technologies, audiences, and initiatives. The workgroup is accountable for monitoring the progress against goals (financial and non-financial) and budgets, and taking corrective action if/when the situation requires. The workgroup owns regular communications and reporting to the Area/Corporate.
The Subsidiary Product Marketing Manager is accountable for the subsidiary revenue for a subset of the products of one of Microsoft’s 3 Business Groups (Server and Tools, Information Worker, Windows Client) in the Subsidiary. The Subsidiary Product Marketing Manager understands, coordinates, and makes trade-offs across elements including marketing, special sales, technical sales, partners and services. In addition, the Subsidiary Product Marketing Manager directs and leads product-specific customer campaigns and marketing activities, handles customer escalations; and delivers product and customer campaigns feedback to Corporate. This person is recognized internally and externally as a product marketing expert within his/her sub-industry.
Responsibility/Activity
- Product Knowledge and Evangelism
- Analysis, Strategy and Planning
- Marketing Campaign Planning
- Marketing Campaign Execution
- Business Development
- Messaging and Campaign Localization
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