LA MR MARKETING LEADER

Sao Paulo-SP
Company: GE Technology Infrastructure - Healthcare

Role Summary/Purpose

Is responsible for defining the marketing plan for a geography based on market analysis, coordinating the marketing activities within the Magnetic Resonance modality. Works on the Go To Market strategy to deliver customer satisfaction, and business results. Responsible to create monitor and executive business development activities aiming the profitable growth of the MSDCAR business, such as territorial sales coverage, actions to increase demand generation, customer retention and satisfaction.

Essential Responsibilities

Strategic Marketing:

• Using market analysis data and customer understanding based on Regional Marketing, Sales and Customer Demand, Industry Insight, Macro economical indicators, Healthcare trends, competitive analysis, Service needs and financial simulation
• Identifying and analyzing trends, helping to create long-term plans and alternative strategic scenarios to identify growth opportunities for the business
• Ensuring proper market segmentation is conducted and consequent product positioning is coherently maintained
• Be the voice of local teams to Global Upstream Marketing to ensure that product strategy addresses market needsOperational Marketing – Definition of Marketing Plan:
• Customer: support product managers to build a strategy for collaboration with universities and reference sites
• Competition: work with marketing intelligence processes to have up-to-date information on competitive marketing,
• Company: develop overall plan for executing the strategy relative to the portfolio/ segment/ products by interacting with other GEHC businesses and/ or Care Areas
• Support international marketing activities such as exhibitions, seminars, user group meetings selling tools coordination...training/ education...Promotion, Regional Customer Advisory Board meetings.
• Promote customer events for the modality
• Create marketing and sales campaigns
• Organize and distribute sales tools for sales force
• Organize competitive info and make it available for sales force
• Provide feedback based on a clinical application information and considering the competitive roadmap

Qualifications/Requirements

• Relevant degree or professional experience (MBA, engineering or marketing degree preferred)
• 3+ years professional experience in B-to-B and or B-to-C Marketing
• Very good technical and/ or clinical knowledge
• Language proficiency in Portuguese and English
• Good project management skills
• Excellent communication skills
• Strong results-orientation
• Process skills
• High work standards: reliable, responsive and attention to detail
• Demonstrates solid GE Values and Growth Traits

Desired Characteristics

• Experience in medical industry, desirably Diagnostic Imaging business

To apply register on this site.