terça-feira, 14 de agosto de 2012

MARKETING COORDINATOR

Sao Paulo-SP

Responsibilities:

  • To provide support for the offices to implement consistency of corporate branding, messaging and campaign position across the regions for all marketing activities;
  • Assist with advertising including ad hoc advertising opportunities in designated territories in line with corporate branding;
  • Maintain consistency in branding whilst refreshing adverts regularly in line with emerging stories / press releases / market trends.
  • Assist with the print of new and/or updated collateral, as appropriate; - Co-ordinate the localisation and production of local collateral, including electronic (PDFs, HTML etc.,) printed and CD formats;
  • Update and maintain the Sales team's first meeting pack
  • Manage the local customer management relationship (CRM) databases to ensure they remain complete and accurate at all times;
  • Perform regular general database maintenance tasks;
  • Assist with imports and exports of data;
  • Run management reports from CRM system as required;
  • Assist with other regional CRM systems where required;
  • Manage list rental licences and the associated data within the CRM system;
  • Manage the implementation of Corporate and local direct mail campaigns, adapted to local market conditions where applicable;
  • Assist with pulling relevant data from CRM system as needed;
  • Maintain effectiveness reports;
  • Provide web support for local websites, consistent to Corporate brand;
  • Provide material, input and feedback for web content;
  • Provide feedback as to effectiveness of internet resources;
  • Maintain website effectiveness reports;
  • Maintain the required facts and statistics for reporting, planning and feedback to corporate and local sales and marketing teams;
  • To deliver high quality marketing services to the territory, to support the achievement of target revenue and key business performance indicators;
  • To help achieve within budget, the Corporate and Local Marketing plan objectives and undertake a quarterly, cost benefit review;
  • To monitor the work of the local marketing agencies as requested and ensure that goals are being achieved to the agreed quality standards within the agreed budgets;
  • To establish and maintain productive working relationship with Country/Sales Managers and Marketing Coordinators in the branch offices acting as a point of contact for the sharing of good practice;
  • To undertake any self-development or training, appropriate to the post and within the capability of the post-holder.
Essential qualifications:
  • Bachelors degree;
  • Fluency in english;
  • Experience in marketing;
  • Experience of web and analytical tools;
  • Experience managing vendor relationships (printers, design agencies etc);
  • Experience implementing and successfully completing projects;
  • Database technology knowledge;
  • Knowledge of marketing methods (advertising, direct marketing, events, telemarketing, collateral production).
Apply here.

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