Company: Fico
Based in Sao Paulo, our next PR Manager, Latin America will:
- Develop PR plan for specific vertical industries and field marketing initiatives, partnering with industry and field marketing teams.
- Manage external PR agency in plan development and execution.
- Manage relationships with a variety of media including tech, business, local, and vertical and across media types including blogs, online, print and broadcast.
- Lead global PR initiatives for one or more vertical industries.
- Plan and attend media events, including interviews, dinners and tours.
- Manage speaking opportunities and awards programs.
- Serve as company spokesperson on occasion.
- Draft and edit press releases and by-lined articles to high standard consistent with company messaging and editorial guidelines.
- Engage and brief FICO experts and spokespeople to respond to / generate specific media opportunities.
- Respond to enquiries from reporters.
- Develop list of editorial schedules and manage process to ensure FICO is favorably represented in key features.
- Coordinate press briefings, media training and press attendance for major company events.
- Provide counsel to senior executives on messaging and media relations; manage media interviews.
- Write and distribute company announcements.
- Make changes to information on local website as needed.
- Bachelors degree in communications or a related field.
- Minimum of 5-7 years of relevant B2B PR experience.
- Demonstrated success in implementing media campaigns (incl. social media).
- Demonstrated success in securing media coverage in a variety of outlet types.
- Experience managing PR agencies.
- Demonstrated track record of developing successful working relationships with reporters and bloggers (references required).
- Experience working closely with senior level executives.
- Excellent written and oral communication skills (samples required).
- English speaking and writing skills important.
- Ability to speak Portuguese as well as Spanish highly preferred.
- Ability to manage multiple projects and demands concurrently.
- Excellent writing skills, with a high level of attention to detail.
- Strong interpersonal skills, ability to develop relationships and communicate with all levels of management.
- Ability to create and participate in collaborative virtual teams in a matrixed organization.
- Strong personal initiative and drive.
- Ability to travel up to 25%.
- Familiarity with content management in SharePoint is a plus.
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