quarta-feira, 30 de junho de 2010


Sao Paulo-SP
Company: IBM

This role would br drive marketing strategy and marketing interlock with key programs and brands for E&U in Brazil, manage execution and manage ongoing marketing relationship with Brazil clients.

Main activities:
  • Lead developing the business strategy to support the unit, including future quarter's pipeline, value proposition priorization and segmentation;
  • Defines overall competitive framework and market (e.g., offerings, channels, portifolio, management, communications);
  • Support uptade of Brazil Energy Business Plan/Strategy;
  • Uses globally created content where possible and validates globally created content that has been translated into local language;
  • Translates program assets into portuguese if required;
  • Support routes to market enablement on segmen and program content (thought leadership/solutions/offerings) and route expectationsto folow-upon leads generated or progressed by program activities;
  • Pipeline management; perform pipeline analysys and implement corrective actions to close pipeline gaps;
  • Interlock with Corporate and GMU on strategic direction.
Skill/ Experience:
  • Energy & Utilities market dynamics knowledge (players, partners, congresses..)
  • Marketing Planning and Execution
  • Business Plan development and execution
  • Strong leadership and teamwork skill
  • Ability to communicate, work, and gain consensus across a matrixed organizational structure with many different stakeholders
  • Bachelor's Degree
  • At least 6 months experience em Marketing Planning and Execution; Business Plan development and execution
  • Fluent English
Apply on this site.

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