Company: G&
Role Summary/Purpose
This role is responsible for messaging, advertising, exhibits, and collateral creation. Develops and implements creative tools/techniques enabling sales execution & market acceptance of new products & business initiatives. Works closely with P&L marketing leaders to develop and implement high-level CECOR based Marketing Communication strategies for key corporate, region or cross P&L initiatives and programs.
Essential Responsibilities
Responsible for supporting the integration of all corporate directives into Marketing Communications, including high level branding and positioning, cross P&L and care area programs in advertising, exhibits, sales collateral, promotion materials, web and customer targeted meetings and events – coordinating with Distributors, global advertising, exhibits and web teams as needed.
Coordinating plan implementation through dedicated Marketing Communications support and outside vendors. Ensuring integration of Public Relations and Internal GEHC Communications into planning as appropriate. Following-up with teams to determine program success and report program results to marketing.
Leverage new channels, techniques and identifying unique, attention getting Marketing Communications strategies to help meet the marketing objectives for the businesses highest-level projects. Integrate with peers to help ensure consistency of approach and integration of best practices.
Develop simple and creative strategies from complex marketing objectives and content.
Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force.
Qualifications/Requirements
- Bachelor’s Degree in Marketing, Business Administration, Communications or related fiel
- 8+ years of experience in advertising or marketing communications or related fiel
- Experience working across multiple levels (including executive level), functions and regions; able to clearly communicate complex financial information in a easy to understand manner; able to deliver message effectively verbally and in writin
- Leadership and influence skills
- MBA or Master’s degree in Marketing
- 10+ years experience in marketing, advertising or a related fiel
- Proven track record of delivery to tight budgets and timeline
- Healthcare product/industry acume
- In-depth knowledge of product offerings and commercial processe
- Leadership skills to shape/lead growth vision and marketing strateg
- Innovation – develop new ideas through collaboration and execute on creative idea
- Strong analytical and process skill
- Team oriented – ability to motivate and work well with diverse, cross-functional teams
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