MARKETING & PRODUCT MANAGER

São Paulo-SP
Company: Philips

Your Responsibilities:

• Responsible for the Marketing Plan and its execution for the categories under his/her responsibility;
• Co-responsible for the Consumer Care category's improvement plans in the country and interface with the SO Consumer Care department;
• Co-responsible for AOP (Annual Operational Plan)- Manage product mix assuring the achievement of the right balance between scale and innovation;
• Define price positioning based on benchmark;
• Provide structured input to BU (Business Unit) about business development, corrective actions and clear forecast for the coming future;
• Local validation of product propositions (when applicable);
• Ensure execution of the categories’ distribution strategy working together with Sales & Trade Marketing teams;
• Manage category to achieve desired levels across the Purchase Funnel;
• Do appropriate follow-up on the trade plan to assure the required sell out level is achieved;
• Be on top of product introduction plan, working close to the BU (Business Unit) and Technical Product Manager;
• Work together with the Technical Product Manager on product portfolio benchmarking and market / competitive analysis;
• Lead customer roadshows to present product launchings and marketing campaigns / activities;
• Inspire/motivate all stakeholders in the value chain.

Your Profile:

• Bachelor degree in Administration or Marketing;
• Post-graduation (or MBA) in Marketing, Trade Marketing or Retailers (desirable);
• Fluency in Portuguese;
• Fluency in English;
• Professional experience in Marketing;- Experience in Consumer Electronics (desirable);
• Experience in Managerial positions;
• Strong knowledge of Brazilian market: distribution and promotion;
• Ability to perform market and competitive analysis;
• Planning and execution skills on the Marketing mix (4P’s);
• Strong shopper orientation in terms of category approaches;
• Capacity to interact and influence different stakeholders on the value chain (internal & external);
• Communication and presentation skills.

To apply register on this site.