COMMUNICATION MANAGER II

Company: EDS - HP

Description

• Plan, execute and measure image-building, awareness building and/or promotional/demand generation programs and contact strategies across an industry, sales channel or business
• Plan, execute and measure point-of-sale and/or packaging materials and programs
• Lead the qualification and management of customer references across a business, industry or geography, and provide timely, quality customer references to internal clients (Pilot Run (PR), AR, sales, marketing, etc.)
• Manage assigned agencies or contractors as needed
• Establish, track and measure business group or country measurements of success (calls, clicks, leads, revenue, Total Customer Experience (TCE), etc.)
• Manage program budgets as assigned
• Scope can be local, regional or global
• Role can be within a business, function or corporate

Qualifications

Education and Experience Required:

• Business Analyst (BA) or Bachelor of Science (BS) in Communications, Marketing or Business Administration
• 5+ years of experience in direct marketing, communications or marketing

Knowledge and Skills Required:

• Solid writing and editing skills - some peer or manager edits typically needed
• Solid organization and program management skills
• Ability to link communications plans and activities to business results

Critical Competencies to Drive Business Results:

• Communication Strategy
• Plans and executes an integrated creative & media strategy for Business to Business (B2B) and Business to Consumer (B2C)

Marketing Initiative Management

•  Orchestrates the creation of marketing collateral and activities to generate robust market demand

ROI Tracking & Reporting

• Establishes initiative-related metrics and measurement strategies to track Return on Investment (ROI) and measurably validate the success of marketing programs and use of Marketing Development Funds (MDF) resources

Global Project Management

• Applies understanding of global project requirements and challenges to work with others in effectively managing projects of this scale.

Marketing Basics

• Understands and appropriately applies key marketing fundamental concepts, processes and practices related to manipulate customer demand and motivate channels.

Marketing Resources

• Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making

HP Marketing Strategy

• Understands and effectively integrates HP's strategic marketing direction with task-oriented goals and initiatives

Customer Insight Marketing

• Generates and applies actionable insights to build competitive advantage

HP Marketing Partners

• Understands HP's marketing partners and their specific contribution to achieving HP's marketing goals

Change Management

• Develops methods for supporting innovation and change across the organization

Problem Solving

• Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution

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